La révolution de la mode

The Fondation Pierre Bergé – Yves Saint Laurent dedicates its 15th exhibition to the prêt-à-porter brand Saint Laurent rive gauche. Nearly seventy looks will be presented in the exhibition space on avenue Marceau, which has been remodeled to recapture the decor of the first Saint Laurent rive gauche boutique, inaugurated in September 1966 on rue de Tournon.
The Yves Saint Laurent retrospective held at Petit Palais from March to August 2010 retraced 40 years of haute couture creation and plunged 300,000 visitors into another universe, one of perfection and of daydreams. With the Yves Saint Laurent rive gauche exhibition, Pierre Bergé shows us how Yves Saint Laurent accomplished a strong social and political act by creating a prêt-à-porter brand in his name.

A bas le Ritz ! Vive la rue !

Saint Laurent rive gauche was born from Yves Saint Laurent’s will alone to make his creations accessible to a greater number of women. The famous designer did not want to limit himself by only dressing very rich women, he who was in touch with the women of his epoch. Barely five years after having founded his haute couture fashion house with Pierre Bergé, Yves Saint Laurent was to be the first designer to launch a prêt-àporter brand in his name. The first boutique opened at 21 rue de Tournon, in the sixth arrondissement of Paris, on 26 September 1966. Catherine Deneuve was the guest of honor at the inauguration.
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